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robin schick

Portfolio

Villa website Brand Director for a complete re-platform, re-brand and re-launch for a WordPress based site. The new site performed better, with a 30% increase in conversion and over 40% increase in engagement.	Villa Design System Entire new brand design system was developed and implemented for the website, app products and overall digital footprint. The visual consistency made it easier for other departments/systems to integrate and maintain a cohesive experience for users.	Blu Homes Art Director for company-side engagement on total website redesign. New website design brought to life the company proposition of being the leader in premium prefab housing through use of immersive photography and clean and simple data and messaging.
Design Studio iOS App Visual Designer for creation of a 3D home design app. It allows a user to experience and design the materials in a virtual Blu Home. Most UI elements are cleverly collapsed to allow for a more immersive experience on a phone's small screen.	Blu Homes Art Director for a 68 page bound homes overview catalog. The design carries forward the overall company design ascetic to print, keeping the company branding consistent over multiple formats.	Blu Homes Video Art director for informational/marketing video that explains the values of a proprietary design tool. Worked closely with video production.
Allacode Creative Director for total site redesign. Incorporates latest HTML5 and CSS3 standards along with table-friendly single page vertical scroll schema.	Diabetic Cloud Overall Creative Direction and UI of a mobile app that helps diabetic patients track and control their condition. Designed and produced on a very tight deadline using an Agile workflow.	Classic Party Rentals Art Direction and UI and all client presentations for a total website redesign. Helped establish a clear company identity and customer value proposition through elegant design.
Hastings Art Director on translating an existing site content and functionality to mobile, while still maintaining the overall brand identity.	Intel Ultrabook Art Director on the Intel Ultrabook launch site. Worked closely with 3D Modelers and Illustrators to design a dynamic campaign that helped communicate the brand vision for a new product line.	Panasonic Art Director and UX and all client presentations for a Flash mini-site design that communicated the benefits of the VieraCast feature in a dynamic and easy to understand way.
Vera Bradley Art Direction on a full site redesign that pushed their brand lifestyle and energy front and center via the use of full bleed photography.	VisiQuate Creative Direction and UX on complete redesign of all visuals, photography and UX for VisiQuate, a B2B data analytics product company. The redesign helped focus the company message and overall brand proposition.	Macy's Graphic Design on seasonal fashion catalog. Worked on team to concept, design and produce this direct to consumer piece.
Philosophy As Lead Art Director worked with a UI team to redesign the website. The design process helped translate the brand successfully online for the first time.	Fingerhut Art Direction on major redesign of site that highlighted the company value proposition to customers.	US Bank Art Direction on a redesign of their consumer site to better highlight and explain featured banking benefits to new and existing customers.
Estée Lauder Initial Art Direction and on going maintenance oversight on the initial ecommerce site launch.	BeBe Art Direction and Client Presentation of a successful sales pursuit that included the use of a fluid product browse experience, along with innovative refinement features.	Luxe Magazine Art Direction on a 100+ page glossy high end jewelry magazine. Art Direction on photography and ad creation.
Toureau Art Director for the initial sales comps for a successful site redesign project. The design enabled the beauty and elegance of their time pieces to stand out. It was also instrumental in winning the client work overall.	Joe Boxer Catalog Designer for a trade show glossy product catalog that helped translated the fun and irreverent brand.

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